Meet Rebecca L. Ostroski—founder and CEO of HOTWAX, a fast-casual luxury waxing and skincare brand with locations across Maryland and Delaware.
After a career in public relations, Rebecca leveraged her expertise in branding, communication, and client experience to launch HOTWAX in 2014. With a clear vision to modernize waxing, she created a concept that blends high-quality results with a seamless, efficient process—setting a new standard in an industry long dominated by traditional salons and day spas.
Today, HOTWAX has grown into a multi-location brand, with studios in Baltimore, Perry Hall, and Newark, Delaware—with a new location set to launch soon. Known for its signature Brazilian wax and results-driven services, the brand has built a loyal following and a reputation for consistency, professionalism, and elevated service.
HOTWAX is built on results. Every service is designed to be efficient, elevated, and consistently exceptional—without the fluff. While the brand stays at the forefront of innovation, it doesn’t chase trends. No gimmicks—just proven techniques that support healthy skin and help clients age confidently, on their terms. Beyond the client experience, Rebecca is deeply committed to building a strong internal culture—mentoring and developing a team of estheticians who uphold the HOTWAX standard across every location. Her favorite part of owning a business is creating opportunities and building careers for women, while sharing her knowledge to help others grow and succeed.
She also values the everyday impact of her work—being a bright, positive part of someone’s day, whether it’s a client or a team member. When clients thank her for creating HOTWAX, she sees it as the ultimate reward—a reminder that the experience she set out to build is truly making a difference.
When she’s not working on HOTWAX, Rebecca enjoys spending time with her husband, their two daughters, and their Papillon, Sadie. They love traveling and spending time with friends and family, and she prioritizes her own wellness through OrangeTheory and yoga—all of which reflect her belief that taking care of yourself is essential to showing up fully for others.
Jana is an experienced esthetician at HOTWAX’s Baltimore location. With extensive training in renowned skincare brands such as Dermalogica, Eminence Organics, Esthemax, and PCA Skin, Jana brings a wealth of expertise to HOTWAX!
Jana’s skills extend across various beauty treatments, making her a true asset to our team. Whether you’re in need of precise body waxing, expertly shaped brows, a flawless spray tan, rejuvenating chemical peels, stunning brow lamination, or a lash lift and tint, Jana is the go-to professional who will deliver exceptional results.
With Jana’s dedication to her craft and passion for providing top-notch treatments, you can expect nothing but excellence during your time with her. She is committed to ensuring your experience at HOTWAX is nothing short of exceptional.
Book your appointment with Jana today and get ready to indulge in unparalleled treatments that will leave you feeling rejuvenated, beautiful, and confident.
Hello, everyone! I’m Ashley, a passionate esthetician with 5 years of experience. I’ve had the pleasure of working at European Wax Center and Doll Wax Salon, where I honed my skills and developed a deep love for what I do. Making people feel amazing about themselves from all walks of life is what truly drives me in the beauty industry.
In my free time, I indulge in my passion for cooking (and yes, I enjoy eating too!). Music is another love of mine, with jazz being one of my favorites to listen to. As a proud mother, I cherish every moment with my two beautiful sons, Dawsyn (2) and Destyn (7 months). We share countless laughs, sing along to music, and embrace the beauty of nature together.
Adding to our family, we have two adorable fur babies named “Harley-Quinn” (a French Bulldog) and “Mama” (a Shorkie). They bring even more joy and laughter to our lives. I’m a laid-back and approachable person, always ready for a friendly conversation. Meeting new people is something I genuinely enjoy.
I look forward to the opportunity to meet you and help you feel your best. Hope to see you soon!
Shae is a highly skilled esthetician with 6 years of experience, specializing in an array of beauty treatments including speed waxing, facials, brow lamination, lash lifts, and threading. Her expertise has been honed in some of the top spas in the vicinity of Washington D.C. Known for her proficiency in waxing, Shae has a natural talent for making her clients feel both beautiful and comfortable with her services. Her dedication to excellence and passion for beauty care make her a sought-after professional in the industry. Shae’s approach is not just about providing treatments but ensuring each client leaves feeling confident and rejuvenated.
Holly Beckner is a licensed esthetician at HOTWAX specializing in advanced skincare, microneedling, full-body waxing, brow laminations and tints, and lash lifts. She is passionate about helping every guest feel confident through personalized treatments, beautiful results, and a comfortable, welcoming experience.
Martha is a licensed esthetician specializing in lash extensions, waxing, and skincare. She is passionate about helping every client look and feel their best by combining expert technique with a keen eye for detail. Dedicated to both beauty and skin health, Martha’s top priority is creating a comfortable, welcoming experience where clients can relax while she brings their beauty goals to life.
I’m born and raised in New York, but I’ve called Delaware home for the past 3 years. I fell in love with the world of esthetics 4 years ago, and it’s been a passion of mine ever since. As a licensed esthetician, I specialize in brow lamination, brow shaping, and waxing — I love helping my clients feel confident and put-together, one brow at a time.
Outside the suite, I’m a proud boy mom of two, balancing motherhood with my love for this industry. I’m so excited to bring my skills and energy to Hotwax and can’t wait to grow alongside this incredible community.
(Note: The services mentioned in the bio are subject to availability and may vary based on location and service offerings.)
